This is a dynamic widget area named "Drop Down Panel Boxes." You can add and edit widgets in this area from your WP admin panel. This widget area will only fit 4 widgets. Also, be careful with the height of your widgets. For this drop down panel to function properly across all browsers, it had to be given a fixed height of 300px.WP Admin: Widgets
It is much like the traveller clinging tighter to his cloak to brace himself against the wind. Consumers today, especially in this economy, are holding on tighter and tighter to their proverbial “cloaks” and don’t want to be pitched yet another product they MUST have. The walls go up almost instantaneously and a sale is far from inevitable.